Compared to offline retail, e-commerce enables companies to lower their operational costs and reach a wider range of customers at the same time. On the one hand, the focus is on delivering the goods safely and beautifully packaged in order to build up brand awareness among consumers and encourage them to order again. But, on the other hand, the logistics processes also need to be optimised so that customers can be supplied quickly and reliably.
In the podcast, Kerry Delaney, Managing Director of Rhenus Warehousing Solutions Lutterworth in the UK, and Szczepan Gowin, International Sector Leader for E-commerce within Rhenus Warehousing Solutions, talk about the recent development of warehousing logistics. One of the big changes in the last few years is the behaviour of consumers, who have changed their expectations, especially when it comes to convenience and delivery times. Significant changes are also taking place in the area of sustainability. Young consumers, in particular, prefer to shop at retailers with a sustainable focus. To fulfil this desire and position themselves for the future, logistics companies are not only offering more and more climate-friendly packaging and delivery options, but are also taking sustainable criteria into account when planning or building new warehouses as well as creating innovative warehousing and delivery processes.